Overall the iGaming world has been expanding rapidly in the last years. More markets are being opened up and many more organic searches are happening online. This all means that there is more importance given to SEO in iGaming, as both SEO and iGaming are complimentary trends.
Because there are so many online casinos now, marketers and SEOs need to know about the importance of SEO in the iGaming industry. The businesses of the online gambling industry, need different search engine optimization strategies.
Common Audit issues in iGaming SEO
Due to the competitive market and top of the notch technical outputs, it’s not enough to just plugin your way to the top with a WordPress site or pushing enormous content KPIs. SEO in iGaming has become more challenging than ever.
Some of the more common mistakes we encountered are:
- Massive shifts of ideas causing redirections
- Content Duplication
- Bad Multilingual setups
- Slow Speed
- Out of Date Information
You can see below some of our tips for better SEO in iGaming.
Website Localization needed to increase SEO in iGaming
Local SEO in iGaming is extremely important for bringing visitors to your website, especially if you’re trying to sell to people in non-English speaking nations. They are more inclined to look up iGaming or gambling phrases in their native tongue, so if your website already has regionally relevant keywords, you are in for a treat. The challenge is in selecting the appropriate languages for localization. Keywords in igaming are becoming more difficult to rank for by the day and makes it difficult for igaming seo services.
Google Updates and SERP Changes
It has always been a competitive industry for webmasters to assess different strategies, and with Google’s Constant Updates and rise of Ai, it will only be dependant on creative and unique approaches.
Search engines tend to have a bad opinion of online gambling, so any online casino that wants to do well needs a foolproof and proactive SEO strategy. So, affiliates and businesses need to know what’s popular and relevant in this area in order to stand out and improve their chances of getting ranked on the search engine results pages.
Nevertheless, the high competition in the industry will make your strategies come out of the box. Sometimes they work, other times it can take longer time testing your SEO in iGaming which can lead to loss of profits.
Be User Friendly
Using the proper keywords on your web pages is only the beginning of a solid SEO strategy. Websites that load quickly, have straightforward navigation, are easy to use on mobile devices, and have interesting content are just a few examples. Also, we don’t mean changing the theme to dark mode.
Improved organic visibility and ranking can be attained in large part by the application of these SEO strategies, which serve as catalysts in making the site’s content more enjoyable to read. Making the page work fast is vital for any SEO in iGaming. You should always keep in mind the importance of user friendliness in SEO for iGaming.
If users have a good time on your site, it will reflect favorably on metrics that Google uses to determine search engine results page (SERP) placement, such as the percentage of unique visitors, the average number of pages per session, and the percentage of visitors who click through to your site. In conclusion, satisfied customers will return, and so will your site’s ranking, if you practice good SEO.
Lower your picture size
Generally speaking, this has always been a challenge for any web development processes. Lowering or compressing images can lower your library size and increase the responsivness of your pages. This all leads up to your SEO rising in both search and impressions. Sometimes you might even get traffic from images and using good Alt (alternative) text.
Keep your Metadata up to date
Metadata is an essential element of on-page SEO that provides information about a web page to search engines. It includes the title tag, meta description, and meta keywords. Metadata can influence how Google crawls, indexes, and ranks a website. In this article, we will tell you why metadata is important for SEO in iGaming.
Keeping your content updated makes you be a step ahead of your competitor. Naturally this means more chance of higher ranking over time with proper link-building techniques in casino seo.